When it comes to business development, often it seems one is either a spider or a shark.
Spiders build webs and wait for a meal to find its way in and get stuck. A shark on the other had has to keep swimming, always on the lookout for the next bite.
In Building New Business, you have to be both. A great online presence is much like a spider web, it can be helpful for snagging interest but you can’t just spin the web and wait in the corner.
Being constantly on the prowl, pro-actively beating the bushes for leads and prospects can be a winning tactic so long as you are not swimming in circles.
I love ‘talking shop’ with readers and, without a doubt; the biggest commonality they share is they do not have a firm grasp on the ‘non spider web’ portion of their business development efforts. This a large part of why we have been focusing more on proper prospecting with our general contractor, subcontractor and building product manufacturer clients.
All the sales training and effective closing techniques are not going to be much help unless they are directed to the attention of a qualified prospect. And I am not saying this doesn’t happen but if you were to look at your last ten contracts, how many of them came from someone hitting your website and filling out the ‘For More Information’ form?
Bobby Darnell is the founder and Principal of Construction Market Consultants, Inc. An Atlanta based management consulting group specializing in business development, sales, marketing and profitability as well as executive placement for the Architectural, Engineering and Construction industry.
Bobby can be reached at bobbydarnell [at] cmconl.com