Probable vs. Possible

Ladies and gentlemen, welcome to today’s main event.

In this corner, Probable…

And in this corner, Possible. “Touch gloves and let the fight begin!”

*Ding!*. . . Boom!….Flump!

Wait! What? It’s over? The fight is over?

The fight wasn’t even close… first round knock-out with Probable sending Possible to mat in record time.

What, you may ask, are you talking about? Allow me to explain. Today’s entry is all about the difference between probable, that which is likely to occur, and possible, that which may occur.

When the economy slows businesses have a natural tendency to shift from going after work that is probable and leaning towards opportunities that are possible. Mainly because the probable work opportunities are less than what they use to be.

That temptation is natural and understandable but yet, allow me to encourage you not to stray too far in seeking ways to possibly bring in new revenue.

Allow me to give you a real world example:

Follow my advice here and I guarantee you will make at least one million dollars. It is a proven formula and everyone who has done it has made, at the very least, one million dollars.

It does not require any heavy lifting. You can do this from the comfort of you home, riding down the road, sitting on an airplane, sitting on the beach, pretty much anywhere.

You do not need a computer, Internet, laser printer, wireless network.

All you have to do is this…(Drum roll please)

Write a song that goes to number one for at least 10 weeks on the Billboard Hot 100 charts. That’s it! That is all you have to do to become a millionaire!

Possible? Oh yes.

Probable? Sorry, not very.

The thing to remember is that there are people and/or companies out there that need your service. They just may not be as visible as before. Instead of losing focus on the probable and succumbing to the possible, focus your energies on doing a better job of finding those probable opportunities.

An architectural firm with a 20+ year history of designing large industrial distribution centers and manufacturing facilities will probably not win the commission to design a medium sized worship facility when going against the medium sized design firm who has a 20+ year history, and portfolio, of primarily churches, synagogues and temples.

Is it possible the larger firm can design a new church? Oh yes.

Is it probable they will get the business? Sorry, not very.

Yes, times are tough but when it comes to marketing your services, like the old saying ‘Dance with the one that brought you.’

Finally, I am definitely not saying one should never branch out, look for new revenue streams, new opportunities to partner, new service or product offerings. Just make sure they make sense and you don’t find yourself trying to pay the bills, sitting under a tree somewhere trying to rhyme ‘spoon’, ‘June’ and ‘moon’ for the debut single, on the debut album, of the next American Idol winner.

About the Author

Bobby Darnell is the founder and Principal of Construction Market Consultants, Inc., An Atlanta based management consulting group specializing in CRM, Business Development, Sales, Marketing as well as Executive Placement and Recruiting for the Architectural, Engineering and Construction industry.

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