Probable vs. Possible and My Million Dollar Guarantee

Today’s entry explains the difference between probable, that which is likely to occur, and possible, that which may occur.

When a company’s pipeline decreases, businesses often have a tendency to shift from going after work that is probable and leaning towards opportunities that are possible. This temptation is natural and understandable but yet, allow me to encourage you to not stray too far.

Here is an example: Follow my advice here and I guarantee you will make at least one million dollars. It is a proven formula and everyone who has followed it has made, at the very least, one million dollars.

This formula does not require any heavy lifting. You can do this from the comfort of your home, riding down the road, traveling on an airplane, sitting on the beach, or anywhere. You do not need a computer, Internet, laser printer or wireless network.

All you have to do is this…

Write a song that goes to number one for at least 10 weeks on the Billboard Hot 100 charts. That’s it! That is all you have to do to become a millionaire!

Possible? Oh yes.

Probable? Sorry, not very.

The point to remember is there are people and/or companies in your market in need of your product or service. Instead of losing focus on the probable and succumbing to the temptation of the possible, focus your energies on doing an even better job of finding those probable opportunities.

Ask yourself this question: Is the fulcrum of the lever that is my business development and marketing efforts in the right place?

An architectural firm with a 20+ year history and portfolio of designing large distribution centers will probably not win the commission to design a medium sized worship facility when going against the medium sized design firm who has a 20+ year history, and portfolio, of primarily worship facilities.

Is it possible the talent at the larger firm can design a new church? Oh, yes.

Is it probable they will get the business? Sorry, not very likely.

Finally, I am definitely not saying one should never branch out and look for new revenue streams, new opportunities to partner, new service or product offerings. Chances are there are plenty of ways you can adjust your current efforts for Building New Business that could make increasing the probable, very possible.

Just make sure your efforts make sense – so you don’t find yourself trying to pay the bills by sitting under a tree somewhere trying to rhyme ‘spoon’, ‘June’ and ‘moon’ for the debut single, on the debut album, of the next American Idol winner.


Bobby Darnell is the founder and Principal of Construction Market Consultants, Inc. An Atlanta based management consulting group specializing in business development, CRM, sales, marketing and profitability as well as executive placement for the Architectural, Engineering and Construction industry.

Bobby can be reached at bobbydarnell [at] cmconl.com

About the Author

Bobby Darnell is the founder and Principal of Construction Market Consultants, Inc., An Atlanta based management consulting group specializing in CRM, Business Development, Sales, Marketing as well as Executive Placement and Recruiting for the Architectural, Engineering and Construction industry.

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