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Your Best Networking Story


I am in the process of finalizing my newest book entitled, interestingly enough, ‘Building New Business’ and would like to include several ‘Best Networking Stories’, thus the title of my latest offering.

I am not offering a bullet list of ‘The X Number of Reasons You Should be Networking’ or ‘The X Biggest Networking Mistakes’. No, just my attempt at pure-networking gold. So, that said, let the story telling begin. Here’s my best networking story from a few years ago.

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My Best Networking Story

At the time, my main client was a national construction firm specializing in store renovations across the United States for top-100 retailers. One afternoon, I was attending our daughter’s regional track meet after learning one of my friends, who had moved away, would be there.

Having not seen Jon in a while, it was nice to catch up and visit. Jon asked, “Are you still running your consulting business?” to which I replied yes. Jon then asked, “Would it be helpful to have a contact at ‘XZY’?” (Think of a very large retailer.)

I replied, “Well, it could…do you know anyone?”

Jon replied, “Yes, my best friend just moved to their headquarters. He is in charge of their national store renovations program.”

I asked, “Are you serious? Do you really know this guy?”

Jon replied he did, gave me his cell number, said to call and tell him how I got his name.

When I returned to my office, I called the number, went straight to voice mail and left a message fully expecting that would be the end of the story. To my surprise, in about 15 minutes, I received a call back.

After a few minutes of sharing how we each knew Jon, I was invited to their headquarters for a presentation…which lead to a contract…which lead to my client making literally millions of dollars, over the next few years, doing store renovations across the country.

Now, I like to think I would have eventually discovered this contact, as he was indeed the one in charge of store renovations. And I would have eventually been able to secure a meeting. However, the call was certainly easier with us having Jon as a mutual friend. Definitely a much shorter line.

Finally, I have several other incidents that are very close to this one which continue to confirm my passion and enthusiasm for networking. As the old saying goes, often times it is not what you know but who you know.

I am convinced my story is not unique so the floor is now open to others. If you prefer not to share your story in a public setting, feel free to email me: bobbydarnell [at] cmconl.com

Networking can be pure gold, literally.

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Bobby Darnell is the founder and Principal of Construction Market Consultants, Inc. An Atlanta based management consulting group specializing in business development, CRM, sales, marketing and profitability as well as executive placement for the Architectural, Engineering and Construction industry.

Bobby can be reached at bobbydarnell [at] cmconl.com

www.cmconl.com

About the Author

Bobby Darnell is the founder and Principal of Construction Market Consultants, Inc., An Atlanta based management consulting group specializing in CRM, Business Development, Sales, Marketing as well as Executive Placement and Recruiting for the Architectural, Engineering and Construction industry.

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